A highly commoditized market, baby diapers is intrinsically a tough category for manufacturers to operate in. But the market confronted its toughest challenge ever, manifested in the form of the recent world economic slowdown. Although baby diapers are necessities and represent baby care products that are not readily compromised by doting parents, the market nevertheless is not recession proof as widely opined. The prolonged world economic recession has taken its toll on the baby disposable diapers market with demand growth decelerating in developing markets and sales eroding in developed markets such as the U women's coats nited States.
Decreases in purchase frequencies, coupled with consumers trading down to branded goods sold at popular-to-moderate price points, has exerted pressure on the market's revenue earning capability. Shrewder use of the product and innovation in absorptive capacity has extended the period between diaper changes, thus leading to a decline in purchase frequencies. Fall in purchase frequencies is also the result of frugal consumer spending triggered by falling disposable spends, reduction in household wealth and rise in unemployment. Additionally, the recession has induced shifts in consumer preferences towards lesser expensive cloth diapers, which further squeezed revenue opportunities in the market.
Growth in baby disposable diapers market post recession primarily hinges onto resurgence in consumer spending habits, and gradual trading up to premium diapers, which can generate higher revenue for market participants. With the recession triggering changes in baby diapering systems, manufacturers across the globe are seeking new ways to stay afloat. Interestingly, manufacturers in developed, mature markets such as the US and Europe are focusing on the premium segment to expand value sales. This is primarily because falling birth rates in these countries leave very little scope for volume sales gains. Innovation ranks high on the charts with leading players like P&G and Kimberly Clark focusing on roping in top-notch designers to develop designer baby diapers. The designer diaper market is thus forecast to emerge as the next battleground in these markets, with diaper R&D shifting from developing super absorbent and safe materials towards aesthetics, and thus developing product concepts for designer diapers.
Key marketing strategies adopted by manufacturers to revitalize the market include adoption of adroit marketing strategies, such as, offering price-to-value benefits, innovating product features and harnessing the power of social media to target modern socially networked parents. Russia, China, Brazil, India, and other developing countries pan out attractive future growth opportunities for manufacturers, and product variables poised to score the highest gains will be convenience and ease of use and disposal.
As stated by the new market research report on baby disposable diapers, Europe continues to remain the largest regional market. Asia-Pacific on the other hand, is the fastest growing regional market. The sheer number of annual births, increase in the number of working women, fast-paced consumer lifestyles, improving economic affluence, rising spends per child, and growing awareness over the importance of hygiene are the primary factors driving robust growth in Asia-Pacific.
Major players in the marketplace include Associated Hygienic Products LLC, First Quality Enterprises, Godrej Consumer Products, Kao Corporation, Kimberly-Clark Corp., Ontex, Procter & Gamble, SCA Hygiene Products, Uni-Charm Corp, among others.
The research report titled "Baby Disposable Diapers: A Global Strategic Business Report", announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, drivers, issues, profiles of major players, product developments and other strategic industry activities. The report provides market estimates and projections for major geographic markets such as United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, and Rest of Europe) Asia-Pacific, Latin America and Rest of World.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Baby_Disposable_Diapers_Market_Report.asp.
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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